Hyatt’s Chief Advertising Officer is Out

When Hyatt employed Mark Vondrasek – previously of Starwood – as Senior Vice President for loyalty and enterprise platforms it was introduced he would circumvent the CMO and report on to the CEO. On the time I famous how distinctive that was.

Although Hyatt tried to dissuade me of the importance that their head of loyalty would not report back to the Chief Advertising Officer the handwriting gave the impression to be there.

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