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American Quickly Rebranding First Class Lounges

American is quickly re-branding their present Flagship lounges as Worldwide First Class lounges because it prepares to introduce model new enterprise and top quality Flagship Lounges within the coming months.

That’s as a result of these new Flagship Lounges are going to be a brand new idea, rolled out as renovations to present lounges and new builds are accomplished beginning this spring. We’re going to see New York JFK opening first in just a few months, adopted by LAX by mid-year.

American didn’t need confusion between the brand new lounge product and entry guidelines (at, say, the newly-opened New York JFK Flagship lounge) and the older product and guidelines (at present lounges whose renovations haven’t but been accomplished).

American’s Present Golf equipment

American has two forms of lounges.

  • Admirals Golf equipment. These are most of American’s golf equipment. Members purchase entry, use a premium Citibank bank card to realize entry, or have entry based mostly on the category of service of their ticket.
  • Flagship lounges. These are American’s top quality lounges, for these flying worldwide top quality (and Three-cabin top quality transcon) and that American’s high tier elite members can use when flying internationally and oneworld high tier members can use when flying a oneworld airline same-day (together with American Airways home).


Entrance to American’s Admirals Membership, Austin

The “Flagship” identify has an fascinating historical past. American opened the very first airport membership lounge in 1939. New York’s Mayor LaGuardia was criticized for having too large an workplace at New York LaGuardia airport so he rented out among the house to American.

American couldn’t identify it “Admirals Membership” as a result of a choose decided folks would possibly suppose it was for Navy Admirals solely, so it was named “Flagship Membership.”

American’s second membership was at Washington Nationwide airport. They weren’t allowed to serve alcohol, in order that they saved bottles for members. This apply continued till liquor legal guidelines have been modified in 1970.

Paid memberships to American’s Admirals golf equipment weren’t launched till 1967 (beforehand they’d been given out by AA Gross sales). The value was $25 per yr or $250 for a lifetime membership.


American Admirals Membership, Phoenix B Concourse

American is Renovating Flagship Lounges, Opening New Ones, and Including Enterprise Class Entry

American is renovating the New York JFK, Los Angeles, and Chicago Flagship lounges.


Present Flagship Lounge, Chicago O’Hare


Rendering of New Flagship Lounge Seating, Courtesy American Airways

They’re including Flagship Lounges at:

  • Dallas Fort-Value on the D concourse Admirals Membership lounge, which presently hosts Flagship eating – the lounge will likely be renovated so as to add house.
  • Miami on the D30 Admirals Membership, which will likely be renovated so as to add house.
  • Philadelphia on the A West membership between Gates A15 and A16.

With the opening of every renovated membership, the identify Worldwide First Class lounge will change again to Flagship lounge and can add entry for lengthy haul and premium transcon enterprise class passengers. (The brand new Dallas, Miami, and Philadelphia golf equipment will open as new Flagship Lounges from day one.)

4 Lounges Will Supply Flagship ‘First’ Eating

American opened a Flagship Eating Room contained in the Admirals Membership on the DFW D Concourse a yr in the past. This was a short lived measure, till the brand new Flagship Lounge in Dallas opens.


DFW Flagship Eating, Credit score: Hans Mast

The plan is to have tableside service of pre-flight meals at 4 of the Flagship lounges: New York JFK, Dallas-Fort Value, Los Angeles, and Miami.

That is extra unique than Flagship lounge entry — whereas Flagship lounges develop to enterprise class clients, Flagship eating will likely be for top quality — so it’s being rebranded from Flagship Eating to Flagship First Eating.

Equally, Flagship check-in which is open to worldwide (and premium transcon) top quality passengers and concierge key members is being rebranded Flagship First check-in to keep away from confusion on the a part of enterprise class passengers who can have Flagship Lounge entry however not Flagship check-in or eating entry.

The Chicago and Philadelphia Flagship lounges is not going to have Flagship First eating, and Philadelphia is not going to have Flagship First check-in.

You Can Nonetheless ‘Make Your Personal First Class Lounge Entry’ Contained in the DFW A Concourse Admirals Membership

Dallas used to have a first-class lounge within the A terminal. It’s nonetheless there contained in the Admirals Membership, a separate room, that seemingly nobody ever makes use of.

It’s the place I at all times go within the A terminal — you’re taking the elevator up into the membership and as an alternative of strolling straight forward previous the desk of brokers, you flip round 180 levels and the room is behind you, it has its personal loos and it’s quiet.

As soon as the D terminal opened because the worldwide terminal in 2005, there was no extra want for a first-class lounge in A. And American opened its Admirals Membership in D however with no Flagship Lounge.

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