Why British Airways — And Everybody — Is Launching Fort Lauderdale Service

Why British Airways — And Everybody — Is Launching Fort Lauderdale Service

It’s fascinating that British Airways is rising their lengthy haul community with new U.S. locations whilst Brexit looms. They’ve a three way partnership with American Airways and Finnair, however American does appear to go away selections about new London routes to BA. They usually share the chance right here.

Earlier within the month they introduced they’d be introducing New Orleans service. And yesterday they introduced Fort Lauderdale. Each might seem on face to be curious decisions.

Beginning July 6, British Airways will provide service three to four instances per week:

  • London Gatwick – Fort Lauderdale, 9:25am – 1:45pm, BA2169
  • Fort Lauderdale – London Gatwick, 5:00pm – 6:30am+1, BA2168

They’re working the route with a Boeing 777-200 with no first-class and lightweight premium cabins, simply 40 enterprise class and 24 premium financial system seats.

That is clearly a leisure market. They aren’t flying a ton of premium seats, they’re flying to Gatwick. Whereas BA presents a lot of their intra-European leisure locations from Gatwick as nicely, the return isn’t nicely timed for connections with a 9:25am departure from London.

Fort Lauderdale is likely one of the fastest-growing airports within the area. Worldwide seat capability is up 24% year-over-year already with out this announcement in line with Airline Weekly. The Miami metropolitan space is the eighth largest within the nation. Three years in the past there was solely a single transatlantic flight operated by Condor. Now Emirates is including service to connect with JetBlue’s hub there.

However the important thing right here is Norwegian operates out of Fort Lauderdale with London Gatwick service (in addition to Paris and Barcelona is coming). BA is reactive right here.

American Airways intentionally went together with plans to make Miami one of many highest value airports within the nation to function out of. That drove up American’s value as the main airline in Miami, nevertheless it protected them from low value competitors for a time — low value carriers for probably the most half have averted Miami in favor of Fort Lauderdale to date.

Even that’s not utterly the case, since Fort Lauderdale has turn into overcrowded. Wow Air selected to serve Miami. However regardless of the upper yields out of the airport to the South (considerably bludgeoned by the preponderance of South America flights which haven’t carried out nicely of late), Fort Lauderdale has been the expansion story of South Florida.